Ever since Sizeable’s inception back in 2014, I always wanted to promote body positivity by showing a range of different body shapes. I found it difficult when I wanted to condense it down to just 5 sections because despite their similarities, every body is completely different.
I was constantly getting emails from people saying that they loved the idea but they didn’t feel represented.
Sometimes this was totally valid, such as my potential plus size customers who I was never able to add the site, but other times it would be because my model’s measurements were off by centimetres compared to their own.
It was pretty easy to start feeling fairly despondent about the whole situation, but eventually I realised that every little bit counts and that increasing visibility doesn’t have to happen all at once.
That’s why our mission in 2017 is clear: to help women feel comfortable in – and celebrate – their bodies.
While we have previously done this with increased representation of different body shapes and a one-off body positivity meditation and yoga session, in the future we aim to offer more general styling advice as well as personalised styling sessions, mindset challenges and whole lifestyle courses that will help our vision of body positivity to be realised.
But what is body positivity?
To us, this means celebrating our natural form.
It means not beating ourselves up because we don’t look a certain way, but still trying to be the best version of ourselves.
It means eliminating negative self thought from our lives.
And most importantly, it means supporting other women on their body positivity journey.
How will we incorporate more body positivity into our online store?
The short answer is… gradually.
I’m hoping that by the end of the year our online store will be a blank slate for us to start again.
We’re in talks with a number of different designers to offer drop-shipping and smaller orders, but are also looking into partnering with other stores to create an affiliate program.
Basically, the vision for the store is a little bit blurry right now but should become clear by the end of the year – as long as you can help us to figure it out along the way.
To help us realise our mission and ensure that we’re on the right track for our customers, we have created a quick 10 minute survey that you can complete by clicking this link.
Every person who responds will receive a random discount code, giving them between $20 and $100 off at Sizeable when you spend over $50. And one person will receive a $250 voucher to spend in the next year.
Please submit your responses before the 15th June to be eligible for the big prize.
I would also appreciate it if you could share this survey with your friends so we can get a comprehensive set of responses, and if you had anything additional you would like to add to any of the questions we’d love to hear more of your thoughts.